At Trufash, quality is never negotiable.
Before we began hand-pouring our own candles, we did what many fragrance lovers do: we bought lots of scented candles. Always with care, always with curiosity.
Our home was often bathed in the warm glow of candlelight and wrapped in the comforting scent of a fragrance, sometimes discovered during our travels, other times chosen from local artisan markets.
And we always, always read the ingredients before lighting a candle in our space.
The wax dilemma in scented candles
Like many of you, we’ve come across different types of wax and heard conflicting opinions. Through experience, research, and experimentation, we arrived at a decision we fully stand by today.
We’d like to take you behind the scenes of candle-making, where every flicker tells a story and every fragrance unlocks a memory, and share our thoughts on two of the most common waxes in handmade candles: coconut wax and soy wax.
At Trufash, quality is at the heart of everything we create. That’s why we made the conscious decision to use coconut wax in all our candles, despite its higher cost.
Why? Let us tell you why we believe it’s the best choice for you, the one who loves the comforting, elegant atmosphere that only a truly well-made scented candle can bring.
The benefits of coconut wax
Coconut wax, derived from coconut oil, comes with several unique advantages:
- Longer burn time. Its lower melting point means our candles burn slower and more evenly, providing a longer, more enjoyable experience.
- Cleaner burn. It emits less soot and smoke, creating a healthier, more pleasant environment.
- Superior scent diffusion. Coconut wax holds and releases fragrance evenly, filling the room with a soft, consistent scent that lingers gently.
- Sustainable and eco-friendly. Made from a renewable resource, coconut wax has a smaller carbon footprint compared to many alternatives.
Soy wax, the affordable compromise
Many artisanal candle brands choose soy wax because of its lower price. But affordability often comes with trade-offs:
- Uneven burning. Soy candles tend to burn faster and can create tunnelling, leading to wasted wax and an inconsistent experience.
- Weaker scent throw. Soy’s natural structure limits its ability to carry and release fragrance as effectively as coconut wax.
- Environmental concerns. Not all soy is created sustainably. In fact, industrial soy farming can contribute to deforestation and biodiversity loss.
Quality over cost. Always.
In the world of handmade candles, every maker must make a choice: cut costs, or raise standards. At Trufash, we choose quality. Our candles are a reflection of our values: blending luxury, sustainability, and craftsmanship in every pour.
Yes, coconut wax is more expensive, but its benefits make it the only choice we feel good about offering to you. We’re committed to delivering an experience, not just a product, and we refuse to compromise on that promise.
Standing out in a soy-dominated market
In a candle industry dominated by soy, choosing coconut wax can raise a few eyebrows. But with every glowing review and every candle that fills your home with effortless fragrance, we’re reassured that this was the right path for Trufash.
Each of our candles tells that story, a daily reminder that true excellence is worth the extra effort.
Discover handmade scented candles with coconut wax
We invite you to explore the Trufash candle collections, a journey of scent, light, and craftsmanship. Each candle is hand-poured with love, patience, and purpose.
Here, imperfections are celebrated, sustainability is honoured, and every product is a labour of art.
By choosing a Trufash candle, you’re not just buying a fragrance, you’re bringing home a sensorial experience, a piece of our story, and a small work of scented art.
